ºÚÁϸ£ÀûÉç

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Published December 9, 2016 in Operations

On ºÚÁϸ£ÀûÉç’s use of paid media


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We’ve received a couple of questions about an online advertising campaign for ºÚÁϸ£ÀûÉç that’s been running on Facebook and general banner ads.

The ad inventory for the campaign was donated by a corporate partner, and so comes at zero cost to ºÚÁϸ£ÀûÉç aside from staff time. We are not yet sure what role advertising has in our long term fundraising plans, but are hoping to use this test as an opportunity to gather data about the effectiveness of this type of campaign.

Please email us at info@givedirectly.org with any additional questions or concerns.